Welcome to SOR Platform
Empowering designers through an end-to-end platform for transforming concepts into market-ready products with global manufacturing support
Company Overview
Who We Are ?
SOR is a digital platform that simplifies and enriches the creative journey for interior designers. We refine concepts, connect them to vetted manufacturers, manage production and logistics, and showcase the final products through a curated online marketplace. Our mission is to remove operational barriers and empower the design community
About SOR
Our Story
Where creativity meets flawless Born from an architect’s vision, SOR empowers design teams by transforming execution their innovative concepts into exceptional products Our end-to-end digital platform simplifies the
journey from refining ideas to managing production and showcasing finished creations allowing designers to focus on what they do best creating masterpieces
Our Mission & Our Vision
Our Mission
Empowering designers to create globally competitive products
Our Vision
End-to-end solutions Connecting designers to market
Our Qualified Team
Experienced team in real estate, manufacturing, logistics, and supply chain
Amer Zainy
Co-Founder & CEO
Accomplished architect and real
estate developer with 16 years of experience across residential,
hospitality, entertainment, aviation, and logistics sectors
Led high-value projects exceeding SAR 1 billion, focusing on sustainability and operational excellence
As CEO of SOR, he leverages his multidisciplinary development
expertise to build the platform’s
strategic and operational foundation, driving its vision of transforming Saudi design creativity into scalable,
market-ready products
Awad Alessa
Co-Founder and
Chief Commercial Officer
Commercial strategist with a decade of experience driving growth and market expansion across MENA
Scaled operations 4× by designing and executing high-performing commercial and operational frameworks
At SOR, he unites commercial acumen with innovation.
Building market presence, amplifying impact, and transforming Saudi
creativity into sustainable business growth
